
Maserati takes the Frankfurt Auto Show with a Bang...a Kubang
According to Maserati, SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today’s high-end sports and luxury cars. And this is precisely what Maserati set out to do with its new sport luxury SUV concept that was unveiled at the Frankfurt Auto Show, the forerunner of the future Maserati range, creating at once discontinuity by entering a new segment, and continuity by maintaining the integrity of Maserati’s DNA. This is the Maserati Kubang SUV Concept.