Chatter has increased that AML (Aston Martin Lagonda) will debut its first concept Lagonda at this years Geneva Auto Show. In an move to attract more of the ultra-luxury market, the concept thought to be a sedan, will aim to pick up the customer who is looking for a more luxurious alternative to Aston Martin's more sporting heritage.
"The revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car, and therefore offer a perfect synergy," said Dr. Ulrich Bez. "Lagonda will use a unique design language, as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin."
Bez continued by saying, that Lagondao would be "exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets."
With Geneva Press days starting next week it won't be long until the world gets a glimpse of Lagonda's future.